Starting in summer time 2026, Netflix subscribers in France will be capable of watch commercially broadcast TV content material “with out ever having to go away the service.” The streaming large has introduced a distribution take care of French media firm TF1 Group to make TF1’s free-to-air reside TV channels and on-demand TF1 Plus streaming content material out there to French Netflix customers as a part of their present subscription plan.
“This is a first-of-its-kind partnership that performs to our strengths of giving audiences the very best leisure alongside the very best discovery expertise,” Netflix CEO Greg Peters mentioned in an announcement. “By teaming up with France’s main broadcaster we are going to present French shoppers with much more causes to return to Netflix on daily basis and to stick with us for all their leisure.”
The carriage deal will allow French Netflix subscribers to look at main reside sports activities matches, scripted dramas like Broceliande and Erica, cleaning soap operas comparable to Demain nous appartient, and unscripted reveals like The Voice. Financial particulars weren’t disclosed, however for Netflix, this deal might also contribute in the direction of a authorized requirement to take a position a portion of its French income into French-language content material. Netflix began experimenting with a linear-style TV function in France in 2020 known as “Direct” that broadcast a programmed schedule of reveals, however the TF1 partnership is the primary deal to host channels from a third-party community.
The partnership could possibly be in comparison with Netflix being granted the output for CBS within the US, or ITV within the UK. It’s vital as a result of the TF1 community holds round 24 % of the French linear TV market — larger than the home US market share for NBC, CBS, ABC, or Fox.
As extra shoppers swap from conventional TV to streaming on-demand content material, the Netflix TF1 partnership may pave the best way for related offers to assist struggling networks bolster their audiences by piggybacking off the very streaming providers that viewers are leaping to.
In the announcement, TF1 Group CEO Rodolphe Belmer mentioned, “as viewing habits shift towards on-demand consumption and viewers fragmentation will increase, this unprecedented alliance will allow our premium content material to achieve unparalleled audiences and unlock new attain for advertisers inside an ecosystem that completely enhances our TF1 Plus platform.”
