- ‘Save The Wheel of Time’ fan marketing campaign is about to hit some key milestones
- Organizers are planning to fly a aircraft and banner over Sony Pictures’ head places of work
- The Prime Video present was canceled after three seasons in late May
Fan stress is constant to quantity on Amazon and Sony Pictures after The Wheel of Time was axed in late May.
Before the excessive fantasy present was canceled after three seasons, its devoted fanbase had known as on the collection’ manufacturing studios to not solely renew The Wheel of Time for a fourth season, but in addition guarantee its full story was instructed. Those calls got here scorching on the heels of The Wheel of Time‘s forged telling me they had been “assured” over its season 4 renewal. Unfortunately for all concerned, the Amazon TV Original was canned quickly after.
The Prime Video present’s loyal viewers has refused to throw within the towel, although. In the weeks since its cancelation, a ‘Save The Wheel of Time’ fan marketing campaign was organized after viewers determined to channel their frustration into one thing extra constructive. That being, unrelenting fan stress to pressure a U-turn over the present’s untimely finish.
The marketing campaign’s first three weeks have been productive, too. At the time of publication, a web-based petition has been signed by over 174, 600 folks. Almost $33,000 has been raised by way of the marketing campaign’s GoFundMe web page as effectively – donations which have allowed organizers to buy a billboard in Times Square, New York in early June to advertise the fan-led motion.
Things aren’t stopping there, both. Over the subsequent few days (June 18 to twenty), digital and static billboards in New York, Los Angeles, London, and Sao Paulo will show messages from the fan-led initiative. A aircraft will fly a SaveWoT banner over the top places of work of Sony Pictures and Amazon MGM Studios in Culver City, California between 12pm and a couple of:30pm PT tomorrow (Tuesday, June 17), too.
In a press release accompanying the marketing campaign’s newest press launch, a spokesperson stated: “We’re actually blown away by the worldwide legion of followers that donated to our fundraiser! Because of their generosity, we are able to take our message to the subsequent stage with billboards and a flyover. We imagine our continued stress on Sony Pictures will flip into constructive motion to search out the present a brand new residence.”
Opinion: a valiant effort, however will it conjure up the U-turn that Wheel of Time followers crave?
There’s no denying that The Wheel of Time‘s legion of followers are doing the whole lot they will to persuade studio executives that it was scrapped earlier than its time.
Few different fan campaigns have been this persistent of their quest to attain their aim. In reality, there are solely two that instantly spring to thoughts. The first is the net marketing campaign that led to the eventual launch of Zack Snyder’s Justice League, aka the director’s unique lower of his closing superhero film, on Max in mid-2022. The different is the forthcoming continuation of Warrior Nun‘s story – albeit by a Warrior Nun movie trilogy that hasn’t arrived but – following the Netflix present’s cancelation after two seasons in August 2023. There’s a precedent, then, for long-running fan campaigns to attain their aims.
The downside that ‘Save The Wheel of Time’ faces, although, is two-fold: one, will organizers have the endurance, assets, and power to keep up this stage of concerted stress? And, two, will Amazon and Sony truly pay attention?
If top-of-the-line Prime Video reveals is to return again from the useless, it will need the solutions to each of those inquiries to be a convincing “sure”. Otherwise, the collection’ third season, which, as I famous in my The Wheel of Time season 3 overview, is the collection’ greatest entry by far, will mark the top of the highway for this magical fan marketing campaign.
