Just once I thought I met my slop quota for the month, Google needed to go forward and pile on. With Veo 3, AI-generated video has reached a complete new and stupefying degree. YouTube slop; online game slop; VR slop; app slop—you identify it. All of that slop, nonetheless attention-grabbing, disheartening, or inane, has been fairly low stakes, however apparently it’s all pointed in a single path, and that’s straight for prime time.
Kalshi employed me to take advantage of unhinged NBA Finals business doable.
Network TV really accepted this GTA-style insanity 🤣
High-dopamine Veo 3 movies would be the advert pattern of 2025.
Here’s how I made it in simply TWO DAYS 👇🏼 (Prompt included)pic.twitter.com/XcT3m7CROL
— PJ Ace (@PJaccetturo) June 11, 2025
On Thursday evening, Veo 3 made its debut as a software for AI promoting, turning into the engine behind this business for the monetary companies firm Kalshi, which aired throughout the NBA finals. This isn’t the primary AI-generated advert—these have been taking place for a short while now and had been a reasonably main theme at this previous 12 months’s Super Bowl—however it’s actually an ascension for Veo 3, which was simply unveiled at Google’s I/O convention final month. But simply because AI adverts aren’t new doesn’t imply the thought of video era didn’t concurrently attain new heights and new lows.
As you possibly can see from the creator of the advert (or I suppose prompter on this case), PJ Ace, the entire course of was rife with Google AI, from ideation to era. “Kalshi requested me to create a spot about individuals betting on varied markets, together with the NBA Finals,” wrote Ace on X. “I stated one of the best Veo 3 content material is loopy individuals doing loopy issues whereas showcasing your model.” After the preliminary concept—which was apparently a thematic mashup of GTA and Florida—Ace used a combination of Gemini and ChatGPT to assist write and devise the script, after which took these concepts and had Gemini actually write a immediate that he may feed into Veo 3. That’s proper, people, he had AI immediate itself, and that’s how a prime-time advert was born.
The outcome appears about on par with what we’ve seen different individuals producing with Veo 3. The visuals themselves are reasonable, however you’ll discover that every scene within the advert is very quick. That’s as a result of Veo 3 nonetheless has hassle with continuity. Even in Google’s curated demos of its new video era mannequin final month, together with this motion schlock AI slopfest, issues get bizarre whenever you attempt to sew coherent scenes collectively. Though Google’s AI filmmaking software, Flow, is made for creating longer, coherent AI movies, permitting you to explain angles and characters and retain them throughout scenes, issues nonetheless get wonky. The aforementioned action-oriented AI slopfest is filled with unusual scenes of a SWAT workforce taking pictures at nothing and jarring digital camera angle shifts that make the actual fact it was AI-generated fairly apparent.
Created with Google Flow.
Visuals, Sound Design, and Voice had been prompted utilizing Veo 3 text-to-video.
Welcome to a brand new period of filmmaking. pic.twitter.com/E3NSA1WsXe
— Dave Clark (@Diesol) May 21, 2025
Ace says his advert took him all of two days to create and “300-400 generations,” so clearly this isn’t fairly waving a magic wand-type expertise but. Though, as Ace factors out, it did successfully kill a number of jobs on what would have been a a lot larger payroll. Ace estimates that the entire thing was a few “95 p.c price discount” versus “conventional adverts.” There’s loads to unpack right here, and primarily based on the restrictions I simply described above, I don’t suppose we are able to herald Veo 3 in as the brand new, most well-liked methodology of promoting, however the job-killing potential for this sort of expertise is undoubtedly excessive. And if there’s a strategy to minimize prices, you possibly can guess your ass that we’ll see much more of this type of AI slop within the close to future.
