Instagram introduced on Thursday that it’ll lastly enable customers to rearrange their grid, and is testing a method for customers to quietly publish to their profile with out having the content material seem in customers’ feeds. The social community can also be launching the flexibility to stream songs from Spotify on to your Instagram Notes, together with a brand new initiative to help rising creators.
Instagram says the flexibility to rearrange grids has been one in every of its most high-requested options. With this replace, customers will be capable to rearrange posts on their profile to customise the looks of their grid. Up till now, posts in your profile have appeared in chronological order, with pinning a publish being the one approach to preserve older content material on the high.
The concept behind the characteristic is to present customers a approach to make their grid structure extra aesthetically pleasing or to spotlight sure content material above others.
The announcement doesn’t come as a shock, as Instagram head Adam Mosseri mentioned again in January that the corporate was trying to roll out the characteristic.
It’s price noting that Instagram was seen growing the characteristic again in 2022, however ended up shelving the concept for a while. Fast-forward to 2025, and Instagram is now able to launch the replace quickly.
As for the flexibility to quietly publish content material with out broadcasting it to your followers’ feeds, Instagram says it’s testing the characteristic now and plans to roll it out extra broadly quickly.
Mosseri wrote in a weblog publish that “inventive expression can really feel intimidating, particularly when posting one thing to feed,” which is why it’s introducing the brand new characteristic to make it simpler for customers to share content material with out having all people’s eyes on it.
Of course, this characteristic seemingly gained’t be utilized by individuals who need tons of likes on their posts, like creators and celebrities. It’s extra for people who find themselves targeted on constructing out their profile with out having the stress to carry out.
The characteristic is considerably much like trial reels, an Instagram characteristic that lets creators take a look at out new content material by publishing movies that don’t seem to their followers. The firm shared on Thursday that the characteristic is considerably much like trial reels, an Instagram characteristic that lets creators take a look at out new content material by publishing movies that don’t seem to their followers. Instagram shared on Thursday that 40% of creators posted Reels extra usually after attempting out trial reels, and that of these, 80% noticed their Reels attain extra non-followers.
Mosseri says that the aim of each of the brand new inventive options introduced right this moment is to present customers “added flexibility over how and the place your content material reveals up and helps you create and share with out added stress.”
The new Spotify integration permits customers to share any track they’re listening to in real-time on the streaming service to their Instagram Notes, letting their followers see and take a look at what sort of music they’re into.
The firm additionally introduced that it’s launching Drafts, an initiative that may spend money on rising expertise. Through Drafts, Instagram will companion with creators to supply help which will embrace monetary help, connections, co-ideation, collaboration alternatives, and extra.
An Instagram spokesperson instructed TechCrunch in an electronic mail that Drafts isn’t a devoted creator fund, and that Instagram will “collaborate carefully with creators to supply them with the kind of help that most closely fits the wants of every of their distinctive inventive initiatives.”
