Snapchat on Wednesday introduced the launch of a brand new Snapchat+ tier known as “Lens+.” The new tier prices $8.99 per 30 days and, as its identify suggests, is centered round giving customers entry to unique Lenses and AR experiences.
In addition to giving customers entry to the perks unlocked with the usual $3.99 per 30 days Snapchat+ tier, Lens+ provides customers the flexibility to make use of a whole lot of Lenses that allow you to “play, create, and share Snaps” with others, the corporate says.
“We’re beginning with Lenses constructed by Snapchat and choose creators, together with unique new AI video Lenses, a model new Bitmoji Game Lens, and extra — and we’ll be including new AR experiences each week,” Snapchat defined in a weblog put up.
A Snap spokesperson instructed TechCrunch in an e mail that the corporate received’t be gating any Lenses which have beforehand been out there at no cost.
In the approaching months, choose Lens creators will have the ability to monetize unique Lenses, the corporate says. This implies that creators will have the ability to unlock a brand new approach to develop their earnings on the platform. Snapchat didn’t share any particulars about what the income break up will appear to be for creators.
Launched in 2022, Snapchat+ has over 14 million paid subscribers. The social community has attributed the paid subscription tier as an enormous driver of income development.
In April, Snap reported first-quarter income of $1.36 billion, a 14% year-over-year enhance. The firm stated on the time that the uptick was pushed by the expansion of its Snapchat+ subscription service, together with progress that it had made with its promoting options.
By launching one other subscription tier, Snap is seeking to develop its income much more by locking its extra superior Lenses and AR experiences behind a paywall. Of course, not everybody will wish to pay to entry these options.
It’s price noting that Snapchat additionally gives a $14.99 per 30 days Platinum Snapchat+ tier that removes advertisements and offers you entry to all the perks in the usual Snapchat+ and Lens+ tiers.
