DreamWorks co-founder Jeffrey Katzenberg’s enterprise fund WndrCo co-led a $15.5 million Series A spherical for Creatify, an AI video advert platform.
Creatify’s AdMax platform makes use of AI to rapidly generate dozens of video ads, that are geared towards social media advertising — AdMax analyzes high-performing social video campaigns on apps like TikTok and Instagram to form its output.
Tech trade titans have been bullish on AI promoting. Meta CEO Mark Zuckerberg just lately spoke about his ambitions to automate all of promoting with an AI advert device, which might take a look at hundreds of adverts on Facebook, Instagram, and Threads customers.
This diploma of automation could appear drastic, however it isn’t a foregone conclusion. While Katzenberg has been an leisure trade govt since earlier than DVDs have been invented, his bets are usually not at all times right — he was additionally the founding father of Quibi, the brief video platform that infamously raised $1.75 billion and shut down six months later.
