YouTube introduced on Thursday that it’s bringing Google Lens to YouTube Shorts within the coming weeks. With this integration, viewers will quickly be capable of use Google Lens to look what they see whereas watching Shorts.
For instance, if you happen to’re watching a Short filmed in a location that you simply’re excited by visiting, you possibly can choose a landmark and ask Lens to determine it. From there, you’ll be capable of be taught extra in regards to the vacation spot’s tradition and historical past.
By integrating Lens into Shorts, YouTube is working to reinforce visible search capabilities and provides customers extra methods to find and seek for content material in an intuitive and interactive approach.
It is smart for the corporate to reinforce search capabilities for YouTube Shorts viewers by leveraging Google Lens, particularly since TikTok and Instagram Reels don’t supply comparable performance.
Once the performance rolls out, customers will be capable of strive it out by pausing a Short after which deciding on the “Lens” choice within the high menu. Then, they might want to must both draw, spotlight, or faucet on one thing they wish to search. Lens will then present visible matches and search outcomes overlaid on the Short. Once you’re achieved with the Short, you possibly can leap again into the content material that you simply have been watching.
Users received’t see advertisements in search outcomes through the beta part of Lens in Shorts, YouTube says. The Google-owned firm additionally notes that Lens in Shorts isn’t obtainable for Shorts with YouTube Shopping affiliate hyperlinks or with paid product promotions.
YouTube is beginning to roll out the beta to all viewers this week.
Today’s announcement comes as YouTube has been constructing out Shorts with added capabilities to tackle TikTok and Instagram Reels.
In April, YouTube introduced new upcoming options which might be designed to assist creators publish participating short-form movies. Creators will get entry to an improved video editor, the power to generate AI stickers, a function that syncs content material to the beat of a music, enhanced templates, and extra.
