Google’s new video generator is out in full pressure, and I don’t find out about you, however my feeds are full of examples of what it might probably (and generally can’t) do. I’ve already lined the way it’s deepfaking smooth-brain YouTube content material, half-baked Michael Bay bulls**t, and absurd pharma adverts, however there’s one other class I haven’t talked about but, and it’s doubtlessly much more impactful than the previous makes use of. Sorry, avid gamers, however Veo 3 (and certain different video turbines) may be on a collision course together with your AAA video games subsequent.
Veo 3 does video video games very well. It’s like you possibly can discover new worlds already.
Prompts are all variations of:
> a third-person open world online game strolling round…
> an fps online game in/on a… pic.twitter.com/bpDGaKNU55— fofr (@fofrAI) May 22, 2025
One space that Veo 3 is surprisingly purposeful at is producing pretend gameplay footage of nonexistent AAA video games, which—when you’ll enable me to show my mind off for a second—is fairly entertaining. Above are the outcomes of a immediate that asks Veo 3 to generate a third-person open-world recreation in several settings, together with some sensible Grand Theft Auto-style generations, some sci-fi, some fantasy, and one that appears an terrible lot like The Last of Us. Copyright issues apart, it’s fairly neat!
It is sensible, given the unending stream of gaming content material that Google may need at its disposal by means of YouTube, that Veo 3 would be capable to spit out some sort of facsimile of a AAA recreation. That’s not the half that basically intrigues me; it’s that persons are already taking these generations and operating with them. Below is an instance from a 3D designer who goes by Lovis Odin on X demonstrating how Veo 3’s outputs will be built-in right into a workflow that takes the AI video generator’s text-to-video powers and makes them much more granular.
Google Veo3 creates stunning base movies, however what if that’s not sufficient?
I constructed a @ComfyUI workflow that takes it additional:
🏗 New construction with Flux (LoRA arch)
📦 Turned into 3D with Hunyuan3d 2
🔁 Integrated + relight by way of Flux, Controlnet, Denoise and Redux
🎞️ Finalized the… pic.twitter.com/pAfu2qVU34— Lovis Odin (@OdinLovis) May 27, 2025
Using a number of different instruments in tandem with Veo 3, Odin takes an preliminary video immediate after which provides a construction that’s rendered into 3D and is then totally customizable. Sure, Veo 3 can add objects by itself, however as Odin notes, what separates this workflow out of your typical text-to-video immediate is the granularity. As good as text-based prompts will be, they’re additionally sort of an enormous ache within the ass if you’d like one thing particular, which makes them much less supreme for actual, skilled workflows.
Odin’s workflow isn’t solely targeted on video games, to be clear—that is the kind of factor that could possibly be utilized to actually any generative video—but it surely feels particularly sensible for recreation improvement. Think about it: you’ve gotten an concept, you generate the look with Veo 3, customise it with different 3D instruments, after which (although this half isn’t included in Odin’s workflow) you deliver it to life with AI-generated code. Obviously, this final half is the most important piece of the puzzle, and generative AI isn’t fairly on the stage of with the ability to correctly code AAA video games but, however that doesn’t imply we aren’t trending in that path.
People are already nicely alongside on their journey to “vibe coding” easy video games, however one thing tells me that’s only the start. Google itself already broached the thought of generatively coded video games again in 2023, stating in a weblog submit on generative AI and gaming that “creating content material is considered one of—if not the biggest—bills that video games can incur.” The weblog additionally mentioned, “According to the UK’s CMA, blockbuster video games can have improvement budgets nicely over $100 million… AI permits builders to leverage this new expertise in a method which is respectful of mental property whereas defending one’s personal proprietary knowledge.”
To summarize Google, if I could, recreation improvement is dear and time-consuming, and so they see massive potential in decreasing the labor prices of video games, copyright be damned. Is that stunning? No, in no way. AI, if we’re to consider the hype, seems to be a labor-reducing pressure throughout the board in a number of industries, video games included. What is stunning, nevertheless, is that the progress in that path may be coming quicker than we expect, and if it’s actually right here, that could possibly be dangerous information for the actual, extraordinarily overworked folks of the video games trade and doubtlessly dangerous information for video games themselves.
As huge because the potential for augmentative AI could also be, the potential for AI slop is simply as excessive, and sadly, there’s nothing particular concerning the video games trade that might forestall that very same slop-like ripple from taking impact. I’ve discovered to not sound the alarms too early—issues occur within the tech world, and so they occur quick. Maybe within the not-so-distant future, we’ll get up and notice this entire AI factor was only a passing fad, but when there’s one factor that’s for positive, it’s that we’ll seemingly discover that out the laborious method by means of a whole lot of Fortnite plagiarism.
