Kesha might have taken the greenback signal out of her title, however now, the singer is considering cash once more — not for herself, however to fund the seed spherical of her new startup, Smash.
According to Kesha’s Instagram put up, Smash will probably be a “community-based platform to attach and shield music creators,” which aligns with the mission of her new eponymous document label, which she introduced final 12 months.
The 38-year-old chart-topper has all the time been greater than a glitter-clad get together woman singing about brushing her tooth with Jack Daniel’s. Beneath her infectious 2010s pop music is a darker story — one during which she felt stripped of her energy, each as an artist and an individual, by a predatory document deal that she signed when she was a youngster.
After a traumatic public authorized battle along with her producer, Kesha now says that she is a “free lady,” and she or he’s making new music. Both her label, Kesha Records, and the app Smash search to assist others make music with out compromising their artistic rights.
“I would like a spot the place artists and music makers of any type can have group, they’ll collaborate, they’ll rent one another and retain all of the rights to every part they create,” Kesha mentioned in an interview with WIRED. “There’s no gatekeeping of contacts.”
She went on to explain the app as “LinkedIn for music creators,” or a “Fiverr-style market.” The distinction is that Smash plans to prioritize artists’ rights at each stage.
Kesha’s CTO on the undertaking is Alan Cannistraro. He spent 12 years at Apple constructing a few of the first iOS apps, then labored at Facebook, the place he constructed the Year-In-Review characteristic. He left to begin a social video platform referred to as Rheo, which TechCrunch coated in 2016.
