Netflix is including extra livestreaming content material, the corporate introduced at its Upfront presentation on Wednesday. The service, which now reaches over 94 million world month-to-month energetic customers, has been steadily introducing reside TV to its viewers with sports activities content material from WWE wrestling, comedy, and awards exhibits, and different particular occasions (a few of which undoubtedly didn’t work out.)
According to Netflix chief content material officer Bela Bajaria, the corporate will likely be including new packages, together with the Katie Taylor vs. Amanda Serrano rematch struggle on July 11. A brand new cope with the NFL will even see the corporate stream two Christmas Day matchups: the Dallas Cowboys in opposition to the Washington Commanders and the Detroit Lions in opposition to the Minnesota Vikings.
In addition, Netflix will livestream the thirty second Annual Screen Actors Guild Awards on March 1, 2026, and can stream its personal “Netflix Tudum 2025: The Live Event” on the finish of this month.
These will be a part of the weekly streams of WWE occasions at the moment hosted on the service.
The firm additionally pitched to advertisers its Netflix Ads Suite, which may now incorporate first-party knowledge from both LiveRamp or Netflix itself (due to new first-party measurement options) and is increasing its programmatic ad-buying choices, amongst different issues. One new advert format will even use generative AI to match adverts to Netflix exhibits.
In addition to touting its lineup of recent and returning exhibits and films, the corporate additionally hyped its Gen Z and millennial attain to advertisers, noting that Netflix is watched by extra 18- to 34-year-olds than some other U.S. broadcast or cable community, and that customers on the U.S. ad-supported tier watch a mean of 41 hours per 30 days.
