Amazon will convey advertisements to films and exhibits on Prime Video in India beginning June 17, over a yr after introducing advertisements in markets together with the U.S., U.Okay., Germany, and Canada.
On Tuesday, Amazon emailed Prime members in India to announce the rollout of “restricted commercials” on content material streaming on Prime Video. Amazon initially introduced in October that it will serve Prime Video advertisements in India beginning someday this yr, with out sharing specifics.
A spokesperson advised TechCrunch that Amazon can be introducing an ad-free Prime Video add-on at an introductory worth of 699 Indian rupees (roughly $8) a yr or 129 Indian rupees (roughly $1.52) a month that Prime members will have the ability to buy on prime of their present membership. The spokesperson didn’t share further particulars, nonetheless.
Last yr, Amazon launched a $3 month-to-month add-on within the U.S. to supply an ad-free expertise to Prime Video viewers. That transfer reportedly helped the tech big safe greater than $1.8 billion in advert spending commitments for its video streaming service. The firm revealed this week that greater than 130 million viewers within the U.S. are watching Prime Video with advertisements, up from 115 million final yr.
Alongside Prime Video, Amazon has MX Player in India that features advertisements to assist the corporate generate further promoting income. The service, which Amazon acquired from Times Internet final yr, gives a subscription to restrict the advertisements customers see.
Amazon Prime in India begins at 299 Indian rupees (roughly $3.50) a month and goes as much as 1,499 Indian rupees (roughly $17.57).
Similar to Amazon, Netflix and Disney+ even have ad-supported plans within the U.S. and different markets.
