Chinese retailer Temu has shifted technique within the face of U.S. tariffs.
Through government order, President Donald Trump has ended the so-called de minimis rule, which allowed items value $800 or much less to enter the nation with out tariffs. He’s additionally growing tariffs on Chinese items by greater than 100%, forcing each Chinese corporations like Shein and American giants like Amazon to regulate plans and hike costs.
CNBC stories that Temu was affected as nicely, with U.S. buyers seeing “import prices” between 130% and 150% added to their payments. Now, nevertheless, the corporate is not transport items immediately from China to the United States. Instead, it solely shows listings for merchandise obtainable in U.S. warehouses, whereas items shipped from China are listed as out of inventory.
“Temu has been actively recruiting U.S. sellers to hitch the platform,” a Temu spokesperson stated. “The transfer is designed to assist native retailers attain extra prospects and develop their companies.”
