Instagram Threads, Meta’s X competitor, has now grown to over 350 million month-to-month lively customers, CEO Mark Zuckerberg revealed in the course of the firm’s Q1 2025 earnings name on Wednesday. That’s a rise of 30 million customers because the prior quarter, the place Meta reported that Threads had 320 million customers.
The new determine represents elevated progress, as Threads added 30 million within the first quarter of this 12 months, in contrast with 20 million in This fall 2024. It’s additionally price noting that in a single quarter, Threads added practically the identical variety of customers to its community as one in every of its newer rivals, Bluesky. The latter, a decentralized social app, right this moment has roughly 35 million customers.
X, in the meantime, now has north of 600 million month-to-month lively customers, in keeping with statements made by its CEO, Linda Yaccarino, on Wednesday.
While Threads continues to be small compared to Meta’s different social apps — Facebook, Instagram, Messenger, and WhatsApp — its progress helps to cement its place within the microblogging app ecosystem. In whole, Meta says that greater than 3.4 billion folks now use at the least one in every of Meta’s apps day by day.
On Wednesday’s name, Zuckerberg informed traders that the expansion signifies Threads “continues to be on observe to change into our subsequent main social app.”
