Facebook will start decreasing the attain of accounts sharing spammy content material and making them ineligible for monetization, Meta introduced on Thursday. The firm can be growing efforts to take away Facebook accounts that coordinate pretend engagement and impersonate others, it says.
The transfer comes as Meta CEO Mark Zuckerberg has promised a return to “OG Facebook.” The social community’s plan to crack down on spammy content material may very well be seen as an try and return to Facebook’s glory days when customers’ feeds had been crammed with genuine content material from actual individuals.
The announcement additionally comes as AI slop is turning into a major problem throughout social media platforms, together with Facebook. While Facebook’s announcement put up doesn’t point out this subject, it’s doubtless that the crack down will embody AI slop. We’ve reached out to Facebook for remark.
Meta admits that some accounts on its platform attempt to recreation the algorithm to extend views or achieve unfair monetization benefits, which ends up in spammy content material flooding customers’ feeds. To treatment this, it’s cracking down on accounts that exhibit sure forms of spammy habits.
This kind of habits contains accounts that share content material with lengthy captions alongside an extreme variety of hashtags. It additionally contains accounts that put up content material with captions which are unrelated to the content material, corresponding to a picture of a canine with a caption about airplane details.
Meta says that whereas the intention behind these types of posts isn’t all the time malicious, it does result in spammy content material that finally ends up overshadowing unique content material from creators.
Facebook will even goal spam networks that create a whole bunch of networks to share the identical spammy content material, making them ineligible for monetization.
To crack down on pretend engagement, Facebook will cut back the attain and visibility of feedback that it detects as pretend engagement. Plus, Facebook will begin testing a feedback characteristic that may permit customers to sign which feedback are irrelevant or don’t match within the context of the dialog.
In addition, Facebook introduced that it’s updating its remark administration software to detect and auto-hide feedback from individuals who could also be utilizing a pretend id. Creators will even be capable of report impersonators within the feedback.
Today’s announcement comes a number of weeks after Facebook launched a revamped “Friends” tab that may solely showcase updates from buddies, with out every other really useful content material. Both the brand new Friends tab and the crackdown on spammy content material present that Facebook is making an attempt to enhance customers’ feeds and present them content material that they really wish to see.
It’s not a shock that Facebook is trying to return to “OG Facebook,” particularly since not too long ago uncovered emails from 2022 confirmed that Zuckerberg was involved that the social community was shedding cultural relevance.
