It’s time for BeReal to get actual — it’s tough to show a revenue on a social photo-sharing app with out promoting advertisements or memberships. Now, after its €500 million exit to French cellular writer Voodoo, BeReal is rolling out promoting within the U.S.
Its preliminary merchandise embody in-feed advertisements within the app’s similar dual-camera put up type, in addition to full day model takeovers. The app already examined advertisements with corporations like Levi’s, Nike, Netflix, and Amazon however will now launch a full U.S. promoting platform.
The firm appointed Ben Moore, beforehand of TikTok, to guide a U.S. crew centered on gross sales, partnerships, and development.
As it seeks to woo advertisers, BeReal instructed TechCrunch that it has an estimated 40 million month-to-month energetic customers, together with 5 million month-to-month energetic customers within the U.S. Overall, BeReal says that 85% of its customers are Gen Z. The app additionally claims that within the U.S., France, and Japan — its prime markets — 50% of customers are energetic six days every week. (TechCrunch couldn’t independently confirm these figures.)
The app at present faces the problem of staying related in a aggressive social panorama the place fads come and go.
Founded in 2019, the ephemeral social app didn’t bloom in reputation till 2022, after it had secured a $30 million Series A spherical from a16z and Accel. Even Meta and TikTok have been clamoring to capitalize on BeReal’s virality.
By October 2022, app intelligence agency Sensor Tower estimated that 53 million folks had downloaded the app, although solely about 9% of energetic Android customers had opened the app every day. The app hit a cultural milestone when it was parodied on SNL that very same month.
According to information from third-party analytics agency Appfigures, BeReal so far has been downloaded 115 million occasions on iOS and Android, with 33% of these downloads coming from the U.S. But over the previous couple of years, downloads have slowed from its viral second. In 2023, worldwide downloads totaled an estimated 31.5 million, which decreased 60% year-over-year to 12.7 million in 2024.
