Hundreds of publishers, together with The New York Times, The Washington Post, The Guardian, and The Verge dad or mum firm Vox Media, are operating an advert marketing campaign this week urging the federal government to guard content material from AI. The marketing campaign, referred to as Support Responsible AI, is run by the News/Media Alliance commerce affiliation and consists of a number of advertisements that can seem in print and on-line.
Each advert has phrases like, “Keep Watch On AI,” “Stop AI Theft,” and “AI Steals From You Too,” whereas the textual content on the underside reads: “Stealing is un-American. Tell Washington to make Big Tech pay for the content material it takes.” The marketing campaign comes simply weeks after OpenAI and Google wrote letters to the federal government, urging it to permit their AI fashions to coach on copyrighted content material.
The advert additionally accommodates a hyperlink and a QR code that results in the Support Responsible AI web page, the place it prompts customers to contact their native representatives about requiring Big Tech firms to pretty compensate writers, artists, and journalists for his or her work. It requires the federal government to mandate attribution in AI-generated content material as properly.
“Right now, Big Tech and AI firms are utilizing publishers’ personal content material in opposition to them, taking it with out authorization or compensation to energy AI merchandise that pull promoting and subscription income away from the unique creators of that content material,” Danielle Coffey, President and CEO of the News/Media Alliance, mentioned within the press launch. “The information media business just isn’t anti-AI – many firms and creators use AI instruments of their work. Rather, we search a balanced ecosystem the place AI is constructed responsibly.”
In February, main UK newspapers ran the same marketing campaign. Many plastered their covers with the phrase “MAKE IT FAIR” as a part of an initiative that requested readers to assist shield AI from coaching on copyrighted content material. Some different publishers taking part within the Support Responsible AI marketing campaign embody The Atlantic, Seattle Times, Tampa Bay Times, Wired writer Condé Nast, and Politico proprietor Axel Springer.
