As TikTok’s destiny within the United States stays unsure, the tech big has quietly began testing a brand new “TikTok for Artists” insights platform that’s designed to assist artists construct their careers, the corporate confirmed to TechCrunch. The platform will present artists with instruments to advertise their songs, perceive efficiency metrics, and interact with followers.
The platform is at the moment being examined in Australia, New Zealand, Japan, Korea, and Indonesia. TikTok plans to convey the platform to further markets sooner or later alongside a wider rollout.
The launch of the platform was first reported by Music Ally.
According to the TikTok for Artists web site, artists will be capable to use the platform to create campaigns for his or her upcoming releases and promote them on the social community. They can launch engagement and monetization campaigns, similar to album campaigns to drive pre-saves on Spotify and Apple Music or unique merch drops.
They may also get entry to efficiency knowledge to see how effectively their posts and songs are doing. Artists may also be capable to be taught extra about their followers, similar to which nations most of their listeners are from.
In addition, artists can spotlight fan movies and construct their neighborhood by means of the platform. Selected fan movies shall be displayed in a “Music Tab Fan Spotlight” part of an artist’s profile.
TikTok plans to share extra concerning the platform within the coming weeks.
The platform performs a giant half in driving music tendencies and viral songs, so it is sensible for the corporate to introduce a devoted area to assist artists higher promote their content material and drive fan engagement. The platform might additionally assist artists broaden their attain and develop their viewers.
It’s value noting that the launch comes months after ByteDance determined to close down TikTok Music, a music-streaming service that was being examined in a handful of nations. At the time, the corporate stated it determined to retire the service with the intention to “concentrate on our aim of furthering TikTok’s function in driving even higher music listening and worth on music streaming companies.”
