Roblox is launching a brand new sort of advert that, if watched, will give gamers issues like in-game foreign money and power-ups, in line with an announcement from the corporate.
The full-screen video adverts, known as “Rewarded Video adverts,” will be as much as 30 seconds lengthy. The adverts will probably be available for purchase programmatically “through Google’s promoting options and direct shopping for (Direct IO) within the coming weeks,” Roblox says.
Owners of Roblox experiences should be at the least 18 to indicate adverts, and solely public experiences are eligible, in line with a web page on its creator hub. Roblox says it solely reveals adverts to gamers which might be 13 and older.
The new adverts are a part of an growth of Google’s “Immersive Ads” format. Google writes in a separate announcement right now that they’ll present up as “a billboard advert you see driving by way of a digital metropolis or an advert on the massive display throughout a digital soccer sport.” The firm claims these adverts “mix naturally into the sport atmosphere.”
Roblox says it can begin promoting different advert codecs by way of Google’s platform within the coming months, together with billboards and whole rows on the Roblox residence web page.
