Warner Bros. Discovery launched new branding for its Max streaming service yesterday, alongside asserting availability in Australia. Although nonetheless merely referred to as Max, the service has traded its shiny blue look for a monochromatic black-and-white colour palette that’s extra paying homage to the enduring HBO brand. The new look has already been launched on the streaming service’s person interface and social media channels, and can “proceed to be rolled out on advertising materials over the subsequent few months,” in line with Variety.
Max’s beforehand colourful branding was initially chosen to assist promote the brand new service’s broader programming and make it seem extra kid-friendly. “We all love HBO. And it’s a model that has been constructed over 5 many years to be the edgy, groundbreaking trendsetter in leisure for adults. But it’s not precisely the place dad and mom would most eagerly drop off their youngsters,” JB Perrette, president and CEO of Warner Bros. Discovery’s world streaming and video games, stated throughout a Max launch occasion in 2023.
Yesterday’s rebrand, which seems to realign the streaming service with HBO, which is thought for its extra mature programming, “might assist customers affiliate the 2 manufacturers with each other,” Variety speculates.
