Google pays $100 million to settle a category motion lawsuit accusing the corporate of charging for clicks on advertisements positioned exterior the geographic areas chosen by advertisers, as reported earlier by Reuters. The proposed settlement was filed in a California courtroom on Thursday and nonetheless requires approval by a choose.
The lawsuit, first filed in 2011, facilities round Google Adwords — now known as Google Ads — and claimed Google broke California’s Unfair Competition regulation by deceptive advertisers concerning the areas it might present their advertisements. It additionally alleged Google didn’t comply with via on its promise to offer “Smart Pricing” reductions.
“This case was about advert product options we modified over a decade in the past and we’re happy it’s resolved,” Google spokesperson José Castañeda mentioned in an emailed assertion to The Verge.
The settlement comes after “intensive” reality discovery, which counsel for the plaintiffs say concerned reviewing greater than 910,000 pages of paperwork and “a number of terabytes” of click on knowledge from Google. The class consists of advertisers who used Google’s AdWords program between June 1, 2009 and December 13, 2012.
