Meta-owned Instagram is copying one more function from TikTok. This time, it’s the power for customers to play a reel at 2x pace by lengthy urgent on the best or left facet of their display screen.
When TikTok first launched, movies may solely be 15 seconds lengthy. As the years handed and TikTok rose in reputation, the social community rolled out assist for longer movies. With this, TikTok launched the choice for customers to hurry up movies, as that they had been skilled to devour content material extra rapidly.
Instagram Reels additionally began off by permitting customers to put up movies that have been solely as much as 15 seconds in size. Today, customers can share movies which might be as much as 3 minutes lengthy. Like TikTok, Instagram desires to present customers the choice to observe extra content material rapidly with the brand new fast-forward possibility.
The means to fast-forward a video will increase the probabilities of a viewer truly reaching the top of longer movies, particularly because the concept behind Reels is to supply customers fast, bite-sized items of leisure. This might be attributed to issues that the rise of short-form video content material could also be negatively impacting our consideration spans and talent to deal with longer-form content material.
Given that Instagram Reels is a direct clone of TikTok, it’s not shocking that the platform is borrowing particular options from the short-form video platform. It’s not the primary time Instagram has performed so both, as its Remix function is a duplicate of TikTok’s Duet device.
