Facebook is rolling out the power for creators to earn cash for views on public tales. The new monetization choice is obtainable globally to creators who’re a part of the Facebook Content Monetization program.
With this new monetization choice, creators can earn cash from content material that they’re already producing and sharing in the event that they put up it to their Facebook story. For instance, if a creator makes a recipe video or reel, they’ll share a snippet of it to their story. They may also earn cash by posting story content material about their on a regular basis lives like they usually would.
A spokesperson for the corporate advised TechCrunch in an e mail that tales payouts are pushed by the efficiency of content material and that creators can begin incomes cash with out having to succeed in a particular threshold for views first.
By bringing monetization to tales, Facebook is giving creators a further income stream as a method to encourage extra content material creation on the platform. The launch comes as Meta has been luring TikTok creators over to Facebook and Instagram with the promise of money bonuses, content material offers, and help to develop their communities.
Creators who’re a part of the Facebook Content Monetization program and have turned on content material monetization don’t have to do anything to activate story monetization.
Facebook launched the Content Monetization program final yr to merge its In-stream adverts, Ads on Reels, and Performance Bonus packages into one. After experimenting with Stories monetization for choose beta individuals, the social community is now bringing the monetization choice to everybody in this system.
Millions of creators have been invited to affix this system in 2024, and Facebook says it plans to supply open enrollment someday this yr. In the meantime, creators who aren’t a part of this system can specific curiosity in an invitation by this system’s web site.
Facebook revealed final October that creators earned over $2 billion on the social community in 2024 and that payouts for Reels and different quick movies grew over 80%. Since introducing monetization alternatives again in 2017, Facebook has paid greater than 4 million creators.
