Food supply startup Wonder is buying media firm Tastemade for round $90 million, in accordance with The Wall Street Journal. Founded in 2021, Tastemade produces meals, journey, and residential movies and operates a number of free, ad-supported streaming tv (FAST) channels.
The acquisition provides Wonder entry to a content material studio, manufacturing firm, and promoting enterprise. Wonder will leverage all of those belongings to advertise its manufacturers to a wider viewers, the corporate says.
The deal marks Wonder’s newest step towards its mission to create a mealtime “tremendous app.” Wonder founder and CEO Marc Lore, who was beforehand Walmart’s head of e-commerce, needs to show Wonder into an AI app that not solely tells you what to eat but additionally mechanically orders it for you from Wonder kitchens.
With this acquisition, customers might quickly be capable of place a supply order for a dish that they’re seeing being ready by a chef on a Tastemade streaming channel.
Wonder’s previous acquisitions embody Blue Apron and Grubhub. The startup has raised a complete of $1.6 billion thus far.
