Meta is mulling launching a standalone app for short-form movies, The Information reported, citing an nameless supply who heard Instagram head Adam Mosseri speaking concerning the challenge to employees.
The challenge is reportedly code-named Project Ray that goals to enhance suggestions for brand spanking new customers and present customers within the U.S., and have extra three-minute movies, the report cited the supply as saying.
Meta didn’t instantly reply to a request for remark.
Last month, the corporate introduced a video modifying app referred to as Edits to compete with CapCut (owned by TikTok mum or dad firm ByteDance), because it aimed to capitalize on TikTok and ByteDance’s unsure future within the U.S.
Currently, Instagram’s feed is a mixture of images, movies (Reels), and Stories. However, many customers really feel the app has grow to be cluttered as a result of it closely options movies, and is now not sticking to its roots as a photo-sharing app. If the corporate spins Reels out right into a standalone app for short-form movies, it might create a chance for Instagram to focus on its different options.
Earlier this yr, Instagram began paying creators to advertise Instagram on different platforms like TikTok, Snapchat, and YouTube. It has reportedly additionally began providing huge cash to creators to put up solely on Reels.
