Lock display screen platform Glance introduced at the moment that it’s launching a brand new generative AI-based buying expertise. It will recommend totally different outfits on a person’s customized avatar. The firm is partnering with Google to make use of the corporate’s Gemini fashions and Vertex AI to deploy the expertise.
Separately, the corporate additionally bought contemporary backing from Google — which was already an investor — in response to individuals aware of the matter. Glance and Google didn’t touch upon the funding particulars.
Glance mentioned that it’s already experimenting with the new-gen AI-powered expertise within the U.S. by means of a brand new app known as Glance AI. The startup plans to roll out this expertise to all customers within the U.S. and India within the coming months.
Google is attempting to have extra firms use its Gemini and Cloud platforms for AI implementation in India. The firm can also be investing in startups in parallel. Most not too long ago, it backed the webtoon platform Toonsutra.
Glance’s CEO, Naveen Tiwari, mentioned that the app’s mannequin understands style traits and personalizes solutions for you.
“Think of this expertise as trying by means of a style journal with the most recent attire, the place you’re the mannequin on every web page,” Tiwari mentioned.
Tiwari added that the corporate needs to construct a discovery engine and a feed as a way to discover totally different objects — and purchase those you want essentially the most.
Users who obtain the app should add a selfie of themselves, choose their gender, hair size, and ethnicity, and specify their physique kind in the course of the onboarding course of. Subsequently, the app will generate a mannequin for you utilizing AI. Glance will then present you totally different appears to be like in your lock display screen. You can faucet on a button on the lock display screen to see some solutions from the online that match the AI-generated avatar’s attire.
Glance fetches these outcomes from the ecommerce websites it has partnered with. At launch, the corporate mentioned it has 400 companions. The startup takes a reduce if the client completes a purchase order due to affiliate hyperlinks.
In the Glance AI app, customers can scroll by means of a number of outfit solutions and even put them on the lock display screen. On the app, aside from attire, you’ll additionally get solutions about different objects current within the scene, reminiscent of a guitar or a candle. But in the meanwhile, you possibly can’t buy them. In the long run, customers will be capable of tune their solutions utilizing an upvote/downvote-like mechanism together with utilizing chat to search out inspiration for a particular look.
Glance, which has over 300 million energetic customers in markets like India, Japan, and Indonesia, primarily shows its content material on Android-powered telephones’ lock screens. While India is the most important person base for the corporate, it piloted its lock display screen answer within the U.S. final yr in partnership with Motorola. The firm has began making inroads into exhibiting this content material on sensible TVs as properly.
Companies and startups try to unravel personalization within the ecommerce world by means of AI-powered search and brokers, beginning with tech giants like Google and Amazon. Glance goals to be an app that conjures up customers to purchase garments.
