- Apple is reportedly concentrating on vloggers with the iPhone 17 collection
- It could substitute a devoted digital digital camera for video creators
- For now, it is not clear what any potential video upgrades may very well be
We’re steadily studying increasingly more about what Apple has in retailer for us with the iPhone 17 later this yr, and a brand new report suggests the 4 telephones are going to have a particular give attention to video recording options.
“In previous years, Apple has centered extra closely on the digital camera’s photo-taking skills,” writes Mark Gurman in his Power On publication for Bloomberg. “This yr it should stress enhancements to video recording.”
Gurman is likely one of the extra dependable Apple tipsters within the enterprise, and he says Apple is concentrating on the “vlogging group” and “video creators” to maneuver away from standalone cameras and use their iPhones as an alternative.
It’s not clear if there can be any new video recording options, or precisely what they is perhaps, however it appears like Apple goes to hype up these specific capabilities on the subject of iPhone 17 launch day (most likely someday in September).
The present top-end iPhones, the iPhone 16 Pro and the iPhone 16 Pro Max, can document video at a most decision of 4K, and at as much as 120 frames per second. Multi-stream ProRes and 3D spatial video recording are supported as effectively.
Potential upgrades
If Apple goes to introduce new video options on the iPhone 17, what might they be? And will they provide sufficient to get vloggers to depart their devoted digital cameras behind and go all-in on the iPhone?
A lift in megapixels is anticipated, as is a brand new telephoto sensor. On the {hardware} aspect, improved audio and video seize would definitely attraction, as would a lift to optical video stabilization for these easy, prolonged photographs.
There are more likely to be enhancements on the software program and AI aspect too – maybe one thing to match the Pixel’s Audio Magic Eraser that cuts out background noise and might determine several types of sound (like singing or the hum of site visitors).
Yet even when the iPhone 17 does get these options, it will not fully substitute one of the best vlogging cameras. TechRadar Cameras editor Tim Coleman says: “If a future iPhone 17 Pro is to be taken significantly by aspiring and professional filmmakers, Apple has its work reduce out as a result of we might have to see a number of {hardware} enhancements equating to the most important single digital camera improve we have seen but” he stated.
“These embody the standard of lenses, and for vloggers particularly a dramatic enchancment within the high quality of the selfie digital camera. A built-in ND filter along with some form of professional mode within the native digital camera app providing handbook publicity management, together with aperture and shutter pace, will make footage really feel extra pure and premium. I’d additionally hope for higher warmth dissipation, battery life, and bigger SSD storage, though there are equipment to spice up battery life and storage, so these factors aren’t dealbreakers” he added.
Whatever occurs, devoted professional video cameras are more likely to be round for a very long time but. “Today’s vlogging cameras have advanced to maintain them forward of one of the best smartphones, just like the iPhone 16 Pro. The DJI Osmo Pocket 3, for instance, has a built-in gimbal for stabilization and easily following the topic” our cameras editor notes.
“The likes of the Panasonic GH7 and Sony ZV-E1, in the meantime, have a lot greater sensors than iPhones and a wealth of pro-friendly recording modes. iPhones have made nice strides with video, however there can be a spot for standalone video cameras for some time but” he added.
Still, whereas the iPhone 17 collection will not be a main digital camera for a lot of filmmakers, it might effectively carry pro-friendly options to a brand new viewers – and we’re trying ahead to discovering out what these rumored options are later this yr.
