Music streamer SoundCloud introduced a partnership with Ticketmaster and Universe, owned by Live Nation, to let artists listing occasions on their profile in a personalized approach.
The firm stated it could create extra promotion alternatives for artists sooner or later in partnership with Ticketmaster via a brand new promotion program however didn’t give any extra particulars.
Artists with SoundCloud’s top-tier Pro plan will be capable of use the self-serve ticketing platform Universe to listing their occasions on their profile pages with out leaving SoundCloud. They will be capable of add or modify occasions on their web page relying on what occasions they need to promote.
SoundCloud will pull the artist’s occasion information from totally different ticket platforms, like Ticketmaster and Dice.
After that, artists can select what occasions to show on their web page. Artists can even select to manually add hyperlinks to different ticketing platforms.
The platform stated that it’ll promote these occasions via a live performance discovery widget on the SoundCloud residence web page, which will probably be powered by Ticketmaster information. Users can type via these occasions by metropolis, time, and style. SoundCloud takes a reduce from any affiliate ticket gross sales made via Ticketmaster hyperlinks on its platform.
Before this, the audio streaming service had an integration with the music neighborhood platform Resident Advisor for 3 of the artists’ newest occasions. However, there have been no customization options.
Event show and ticket promoting have gotten an necessary space of development for music streaming platforms. In 2022, Spotify began testing direct ticket gross sales from its app. The firm can also be exploring a $6 per 30 days subscription for tremendous followers, which is able to give them early entry to live performance tickets, in line with a report from Bloomberg.
The story has been up to date to replicate SoundCloud takes an unspecified reduce from Ticketmaster.
