YouTube is near asserting a brand new lower-priced “premium lite” model of its subscription service, Bloomberg reviews. The new tier is anticipated to launch within the United States, Australia, Germany, and Thailand “quickly.”
The tier will give customers entry to YouTube’s library of podcasts and how-to clips with out advertisements, Bloomberg notes. Premium lite might be focused towards viewers who primarily wish to watch movies aside from music movies.
It’s unknown how a lot the tier will price. While the premium lite tier has been in testing in some abroad markets, YouTube is gearing as much as formally roll it out.
YouTube Premium prices $13.99 per 30 days within the U.S. and lets subscribers watch something on the platform with out advertisements, together with music movies.
YouTube’s new tier would come amid rising competitors amongst platforms, together with Spotify and Apple Podcasts, all seeking to change into the go-to vacation spot for podcast listeners.
