Kendrick Lamar’s Super Bowl halftime present set a document: It’s now the most-viewed halftime present within the historical past of the Big Game. According to the NFL, 133 million individuals watched Lamar and SZA’s efficiency Sunday in the course of the Philadelphia Eagles victory over the Kansas City Chiefs. That’s a 3% improve from Usher’s halftime present final 12 months, which pulled in 129.3 million, the league mentioned.
Even although the sport was not even shut, individuals tuned in. The Super Bowl sport itself pulled in a document 127.7 million US viewers throughout tv and streaming platforms. After the sport, the NFL put the 13-plus-minute efficiency on-line. Here’s rewatch Lamar’s Super Bowl 2025 halftime present.
How do I rewatch the Super Bowl halftime present?
Every 12 months, the NFL is fast to place the Super Bowl halftime present efficiency on-line on YouTube. So watch away.
Lamar, the influential musician, rapper, 20-time Grammy winner and recipient of the 2018 Pulitzer Prize for Music, was this 12 months’s halftime present headliner, and he could not have timed it higher so far as publicity. The weekend earlier than the Super Bowl, Lamar collected 5 Grammy Awards, all for his Drake diss observe Not Like Us. He gained document of the 12 months, music of the 12 months, finest music video, finest rap music and finest rap efficiency.
Lamar did certainly carry out his controversial 2024 music Not Like Us in the course of the halftime present. You might need heard about it. Drake is suing document label Universal Music Group for defamation and harassment, alleging that the corporate helped to unfold a “false and malicious” narrative about him by way of the music. However, he did not say the phrase “pedophile,” which is within the lyrics and is on the middle of the controversy.
Actor Samuel L. Jackson, dressed as Uncle Sam, launched Lamar. Lamar was surrounded by dancers wearing purple, white and blue, who at one level fashioned a flag on stage. And as anticipated, Lamar was later joined by his fellow Grammy-winning musician, SZA.
Tennis celebrity Serena Williams additionally confirmed as much as dance. Why was a tennis star there? Well, each Lamar and Williams had been raised in Compton, California (Williams was born in Michigan), and Williams reportedly as soon as dated Drake, so there could have been some trolling occurring. (SZA additionally as soon as dated Drake.)
How can I watch the nationwide anthem and different performances?
Lamar and SZA weren’t the one musical performers concerned within the Super Bowl, and you may compensate for the opposite musical performances, too.
Lady Gaga carried out a touching musical tribute to host metropolis New Orleans, which suffered a terrorist assault on New Year’s Day.
New Orleans’ native Harry Connick Jr. additionally joined in with a New Orleans tribute, which included the Southern University Human Jukebox Marching Band.
Jon Batiste sang the nationwide anthem.
Lauren Daigle and Trombone Shorty sang America the Beautiful.
Singer Ledisi sang Lift Every Voice and Sing earlier than the sport.
How a lot did Kendrick Lamar and SZA receives a commission?
This could sound surprising, however the Super Bowl halftime performers do not receives a commission. Rather, they revenue from the Super Bowl’s large viewership, because the elevated visibility and captive viewers flip their mini-concert right into a profitable alternative. Over 100 million individuals watch, and plenty of hunt down the artist’s music after listening to it in the course of the sport.
Rihanna carried out on the 2023 Super Bowl, and in keeping with The Mirror, her listens on Spotify jumped by 640% after the sport. One estimate says her big-game efficiency was price $88 million in publicity and curiosity.
Who gained the Super Bowl?
The Philadelphia Eagles scooped up their second Super Bowl title, beating the Kansas City Chiefs 40-22 in a sport that wasn’t shut. The Chiefs, led by quarterback Patrick Mahomes, had excessive hopes for his or her third straight Super Bowl title — no group has ever gained three in a row. But seems like we’ll must maintain ready for the first-ever three-peat.
