Perplexity’s Super Bowl contest managed to maneuver the needle on its app’s downloads. Unlike OpenAI and Google, the AI search engine selected to forgo an costly Super Bowl advert in favor of a tweet — sorry, an X submit — encouraging customers to obtain its app and enter a contest that would end in a $1 million win. While Perplexity’s app didn’t soar to the highest of the U.S. App Store with this technique, it did enhance its cellular app installs by roughly 50%, in accordance with information from app intelligence supplier Appfigures.
Shared on Friday by Perplexity CEO Aravind Srinivas, the X submit defined that customers may enter the brand new contest by downloading the Perplexity cellular app, in the event that they didn’t have already got it put in, then ask at the least 5 questions on the app in the course of the huge sport. The firm mentioned it might choose one winner to obtain $1 million.
The contest was a intelligent solution to not solely enhance the app’s installs but additionally assist familiarize customers with how Perplexity’s AI search works.
By requiring customers to ask 5 inquiries to enter the competition, Perplexity helped customers recover from the preliminary studying curve of making an attempt a brand new product. Plus, by requiring that the questions have been requested in the course of the Super Bowl sport itself, the competition helped customers determine what to speak about. After all, there was a serious sporting occasion on TV and they’d probably choose up their telephones in some unspecified time in the future to search for a stat, reality, or information merchandise.
Early App Store estimates point out that Perplexity grew its downloads to 45,000 on Sunday, up from final week’s day by day common of round 30,000, Appfigures says.
This additionally helped Perplexity’s app climb within the U.S. App Store’s Top Charts, the place it reached as excessive as No. 6 within the Productivity chart after the X submit earlier than dropping to No. 19 as of Sunday morning, then rising once more barely to No. 16.
Perplexity additionally grew its Top Apps Overall rating up from No. 257 to No. 66, after peaking at No. 49.
Rough estimates counsel that, by the top of Monday, the app may double yesterday’s obtain numbers if all goes properly.
Though Perplexity’s submit lacked the chance to succeed in a bigger viewers, as Google and OpenAI did with their Super Bowl adverts for Gemini and ChatGPT, respectively, it could have achieved a greater job at serving to showcase tips on how to use its AI app.
With its advert, Google tried to color a broad image about how AI may match into shoppers’ lives (after an edit to take away an incorrect reality.) But the AI use case it confirmed off — serving to a job seeker flesh out their resume with intelligent references to their prior work as a stay-at-home dad — was not essentially one that might resonate with numerous shoppers.
OpenAI, in the meantime, additionally noticed blended reactions to its advert which some mentioned did not showcase what ChatGPT’s app can really be used for, focusing as a substitute on artwork and visuals over practicality.
Appfigures noticed no vital motion tied on to OpenAI and Google’s adverts, nevertheless, the agency famous these apps are receiving numerous downloads anyway.
