Following AMC’s latest modifications to its Stubs program — a set of perks that really appeared like a stable strategy to get folks to enroll — the theater chain is now planning to lift the subscription service’s costs.
Variety experiences that, starting May seventh, a membership to Stub’s A-List tier — which at the moment permits subscribers to see three motion pictures every week at any AMC theater nationwide — will enhance from $24.95 / month to $27.99 / month. To make the subscription a bit sweeter, AMC plans to extend the variety of motion pictures Stubs A-List members can watch weekly from three to 4. And in a bid to court docket extra younger movie buffs, AMC can be decreasing the age requirement for a Stubs A-List membership to 13.
In a press release to Stubs subscribers in regards to the modifications, AMC CEO Adam Aron famous that this was the service’s first worth hike in years and insisted that “A-List continues to be an unbelievable discount.”
“Even with this obligatory worth adjustment, usually the price of an A-List membership shall be lower than seeing two motion pictures per thirty days as a non-member, particularly so in case you see a film in our premium codecs and/or purchase your tickets on-line,” he mentioned.
