OpenAI simply gave itself a full rebrand, full with a brand new typeface, brand, and coloration palette, as defined to Wallpaper in an interview concerning the course of behind the modifications. You’ll need to look carefully to identify the distinction between the redrawn brand and its previous one, however a side-by-side comparability reveals the up to date “blossom” with a barely bigger area within the middle and cleaner strains.
Though the unique brand was designed by OpenAI CEO Sam Altman and co-founder Ilya Sutskever, an in-house design crew led by Veit Moeller and Shannon Jager took the reins this time round, meaning to create a “extra natural and extra human” identification, Wallpaper stories.
As a part of the rebrand, OpenAI confirmed off a brand new typeface — referred to as OpenAI sans — that it says “blends geometric precision and performance with a rounded, approachable character.” It now makes use of this typeface within the OpenAI wordmark, which options an “O” with a wonderfully spherical exterior and an imperfect inside “to counter any robotic precision and make issues really feel extra human,” Moeller stated, in keeping with Wallpaper.
When requested whether or not OpenAI used the corporate’s AI-powered instruments like ChatGPT to create the designs, Moeller advised Wallpaper that the crew solely used it to assist calculate totally different sort weights.
“We collaborate with main consultants in images, typography, movement, and spatial design whereas integrating AI instruments like DALL·E, ChatGPT, and Sora as thought companions,” OpenAI’s designers advised Wallpaper. ‘This twin strategy — the place human instinct meets AI’s generative potential— permits us to craft a model that’s not simply progressive, however profoundly human.”
