Meta isn’t shy about its ambitions to make its Ray-Ban sensible glasses a mainstream gadget. So a lot so, it’s made not one however two Super Bowl adverts that includes not one, however two Marvel actors. (And Kris Jenner.) And as somewhat cherry on prime, Meta introduced it’s making a restricted version Super Bowl model of the glasses that gained’t be on the market to most of the people.
You can already watch the primary of the 2 Super Bowl adverts, which options Chris Hemsworth and Chris Pratt inflicting chaos in Kris Jenner’s private artwork assortment. The actors are proven asking the Meta AI to determine artwork items, in addition to translate international languages. Jenner, in the meantime, is proven asking the AI glasses to ring up her lawyer after an incident with a $6.2 million banana.
In a weblog concerning the adverts, Meta says the restricted version glasses might be a pair of matte black Wayfarers with both gold, mirror-like lenses or lenses that includes the group colours of the Super Bowl finalists. The glasses will even include a custom-etched case. However, they gained’t be obtainable for buy, hinting that these will seemingly be seeded to celebrities and influencers to drum up buzz.
There are a pair issues at play right here. For starters, sensible glasses have come a good distance with the general public from the debacle that was Google Glass. Meta introduced final week that the Ray-Bans have bought over 1 million items in 2024. That’s the kind of success for an rising gadget class that might justify an costly Super Bowl advert. Second, Meta has just lately proven it’s eager on pushing that success additional utilizing new types and restricted version variations, not not like how Nike or different sneaker firms create hype. Meta will purportedly launch Oakley-branded sensible glasses later this yr for athletes, and final yr, it additionally had a limited-edition translucent mannequin of the Ray-Bans for its Meta Connect occasion.
