I’ve by no means claimed to know excessive vogue. Or promoting. Or actually a lot of something. So you may think about my confusion once I obtained a press launch for the Prêt-à-Portable capsule assortment, which appeared at Paris Fashion Week and features a tracksuit, parka, jumper, and a “handcrafted, XXXXXXL bucket bag” that is “large enough to suit a whole gaming setup: PC tower, monitor, mouse, and even cables.”
The bag is made out of high-end Italian leather-based. It’s additionally an commercial for an online browser.
The assortment is a collaboration between designer Hed Mayner, who the press launch helpfully informs me is “recognized for his outsized silhouettes,” and Opera GX—Opera’s spinoff “gaming browser,” which apparently earned the designation by having a crimson and black pores and skin by default.
Whether any vogue collab is an efficient technique to enhance consciousness for an online browser is a query I’m not able to answering, however I’ve to say: If I watched an individual unveil an entire desktop PC gaming setup from their purse, my first intuition would not be to marvel what internet browser they’re operating. Mostly, I believe I’d be questioning whether or not they’re on good phrases with their bodily therapist.
But hey, I’m sitting right here writing about it, so mission completed, I assume. If nothing else, mannequin Tommy Cash, an Estonian rapper and visible artist, is making a noble effort at promoting it.
If you ask the press launch, the aim of the collaboration—except for getting us to have a look at the foolish large PC bag and marvel who’s guilty for its making—was “creating a group that exhibits the ridiculousness of transporting your gaming setup whereas wanting effortlessly trendy.” I’ll give them the ridiculousness bit, however I do not know that anybody might look effortlessly something in the event that they’re hauling a whole PC tower round.
The non-PC purse objects within the assortment, in the meantime, have been designed with “a great deal of further pockets to carry the remainder of a gamer’s go-to stock objects”—like in videogames, see—which Opera GX asserts makes it the best outfit “whether or not you are simply sitting at your laptop or sitting in a flowery place.”
I’ll admit I’m slightly mild on my fancy place sittingwear, however the Prêt-à-Portable assortment may be outdoors my price range. While we have been advised that “the value just isn’t set in stone in the intervening time,” the PC Purse may vary in worth “as much as €2,000.”
Whatever worth it finally ends up being, you may be part of the waitlist to buy your personal gigapurse on the Opera GX gear retailer.
