Elon Musk’s X has began increasing the rollout of its devoted vertical video feed to customers across the globe simply days after its debut within the U.S., TechCrunch has solely discovered and confirmed with the corporate.
On Friday, TechCrunch noticed the brand new function had appeared in numerous areas outdoors the U.S., together with India, Australia, and a few European markets. An X spokesperson confirmed to TechCrunch the worldwide rollout of the vertical video feed was at present “underway.” The new function is accessible by way of a devoted tab within the X app, the place it has a distinguished placement subsequent to the Grok button.
The spokesperson additionally confirmed that the rollout is particular to iOS, that means Android customers want to attend a bit longer. (The firm didn’t share an actual timeframe for the Android launch.)
Earlier this week, X launched its vertical video feed within the U.S. amid uncertainty round TikTok’s future out there on account of the TikTok ban. Enforcement of the ban is at present on pause as President Trump prolonged the deadline for TikTok to make a deal that might cede some management to a U.S. entity, if not a full divestment of its U.S. operations, to guard nationwide safety pursuits.
In addition to offering leisure, the brand new video function additionally permits X to show advertisements after customers scroll by way of just a few quick movies. This helps the corporate generate further income by retaining customers engaged with the video content material — a technique frequent throughout social networks, together with Instagram, TikTok, and others.
Video experiences have turn into a key focus for X usually. Last 12 months, the platform launched a standalone TV app to indicate movies from creators and organizations. X additionally enabled customers in 2022 to scroll by way of quick movies by tapping on a video within the timeline and swiping it up.
