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    Tumblr’s experimental GIF feed lastly launches after 10 years


    Illustration: The Verge

    Tumbler has lastly launched Tumblr TV as a brand new tab on the high of its app, the corporate stated at the moment in a quick set of replace notes noticed by TechCrunch. Tumblr TV first debuted as a GIF-finding characteristic in 2015, however now it consists of video content material as effectively.

    Screenshot of a person holding a cat in a Tumblr TV video.
    Screenshot: Tumblr TV

    According to Tumblr, “New customers can have this tab enabled by default within the third place, whereas present customers can have it obtainable within the Dashboard Tabs configuration, if not already enabled.”

    When you faucet the Tumblr TV tab, you’ll see a grid of movies and GIFs. Once you faucet one, you’ll be able to like, remark, repost, or share it, and if you’re able to see one thing else, you’ll be able to swipe as much as transfer on.

    In my very transient testing, it’s nonetheless very GIF-heavy regardless of the inclusion of video and a swipe interface just like different short-form video apps.

    It may very well be tempting to match Tumblr TV to TikTok, particularly in gentle of its latest shutdown, however proper now, it’s extra like scrolling a bunch textual content filled with GIFs.



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