Instagram is benefiting from TikTok’s absence from app shops by providing creators massive money bonuses to solely publish Reels on the platform, in line with a report from The Information. The bonuses reportedly vary from $10,000 to $50,000 per 30 days and require creators to publish their short-form movies on Instagram earlier than publishing them to different platforms, like TikTok.
In an announcement to The Verge, Meta spokesperson Paige Cohen confirmed that the corporate has launched a Breakthrough Bonus program that lets TikTok creators earn as much as $5,000 over three months for posting Reels to Facebook and Instagram. “Over the approaching months, we’ll additionally supply some TikTok creators content material offers to assist develop their communities on Instagram and Facebook,” Cohen mentioned.
The Verge reached out to Meta with a request for remark however didn’t instantly hear again.
Update, January twenty first: Added data from Meta.
