Social community X is making an attempt to capitalize on the removing of ByteDance apps like TikTok and Lemon8 from U.S. app shops by launching a devoted vertical video feed.
The firm is including a video tab within the app’s backside bar for customers within the U.S. to allow them to shortly entry video content material on the platform.
“An immersive new residence for movies is rolling out to customers within the US as we speak,” the corporate stated in a put up on Sunday.
X customers already can scroll via brief movies by tapping on a video on the timeline and scrolling up. This new tab for movies is only a devoted part for these movies. Plus, this isn’t the primary time the corporate has tried to create a brand new residence for movies.
An app reverse engineer had beforehand previewed a media tab for movies, however that is the primary time X is making an official announcement.
The social community has these days been specializing in video experiences. Last yr, it launched a standalone TV app to indicate movies from completely different organizations and creators.
With TikTok dealing with troubles within the U.S., social networks are attempting to reap the benefits of the uncertainty round ByteDance apps within the U.S. Meta introduced video modifying app known as Edits to compete with ByteDance’s CapCut, whereas X rival Bluesky has launched a customized feed for vertical movies.
