Instagram will now allow you to add Reels which can be as much as 3 minutes lengthy, doubling the 90-second restrict the platform had in place earlier than, Instagram boss Adam Mosseri introduced right now.
He credit right now’s change to customers’ suggestions saying that the 90 seconds “is simply too brief.” That’s an enormous turnaround for Mosseri, who stated in July final 12 months that the platform wouldn’t pursue longform movies as a result of it might compromise the platform’s “core id to attach individuals with associates.”
Instagram has been gradual to bump the size of Reels — it’s been greater than two years because it began permitting minute-and-a-half movies. The firm has examined extending the restrict to as a lot as 10 minutes however has held off on rolling that out, leaving the power to publish lengthy movies to non-Reels posts.
