Spotify introduced Thursday the launch of its new “Partner Program” that lets standard podcast hosts monetize their video content material.
Spotify’s new program provides qualifying creators on its platform alternatives for further revenue past simply promoting income, resembling video payouts. The program was initially introduced again in November and is formally out there within the U.S., the U.Okay., Canada, and Australia beginning Thursday.
The program is predicted to boost Spotify’s video podcast library, seemingly geared toward competing with YouTube, which at present dominates the general video house. According to Spotify, over 65% of eligible podcast exhibits have already enrolled within the Partner Program for the reason that firm revealed it at its Now Playing occasion. This contains Smart Money Happy Hour, The Paranormal Podcast, The Makeshift Podcast, Girls Rewatch Podcast, and extra.
Spotify has additionally begun permitting Premium customers to look at video podcasts with out adverts. It additionally launched a brand new instrument referred to as Podcast Clips, that are short-form movies uploaded by creators to advertise their exhibits and assist customers uncover them extra simply. Since the characteristic’s launch in choose markets in November, the corporate claims that clips are “33% simpler than previews at changing browsers into engaged listeners.”
