Peloton introduced the launch of Strength Plus, a brand new standalone, audio-based power coaching app. The app was launched in a restricted beta program earlier in September, however is now formally out there.
The Strength Plus app permits customers to generate customized exercises by selecting exercise size, gear, expertise stage, and which muscle teams they wish to give attention to. It additionally contains multi-week applications curated by Peloton’s power coaches, although exercises could be finished at a person’s personal tempo. Strength Plus contains audio cues and ideas from instructors, in addition to a library of tutorial movies demonstrating workout routines and gear setup. It’s extra like a power coaching playlist than Peloton’s typical lessons, which have you ever comply with an teacher as they do the exercise in actual time. It works with the Apple Watch and customers can log weights and reps throughout the app. And, as an alternative of being caught with instructor-curated exercise music, customers can take heed to their very own music, audio books, or podcasts.
This transfer isn’t stunning. Over the years, Peloton has repeatedly talked about that power coaching is its second hottest train kind, although the corporate has had blended success in capitalizing on it. In 2022, Peloton launched its personal Guide power coaching {hardware}, however it hasn’t taken off like its treadmills or bikes. When it revamped the Peloton app, it additionally added Peloton Gym exercises that catered to gym-goers with written exercises and video demos, although that wasn’t its personal app, didn’t allow you to log reps, and didn’t embrace multi-week programming.
On paper, Strength Plus appears much like different apps, most notably Ladder. (So a lot so, that Ladder has already clapped again with a whole Mac vs PC-style advert marketing campaign.) The important distinction is that Strength Plus leverages Peloton’s extra broadly recognized instructors. More broadly, this could possibly be seen as an try to develop Peloton’s attraction exterior the house — one thing the corporate has struggled to do after many individuals started returning to in-person gyms and lessons as soon as covid-19 lockdowns had been lifted.
Existing Peloton All Access, Guide, and App Plus members can entry the Strength Plus app at no cost. For everybody else, Peloton is providing a restricted $1 month-to-month promotional subscription for the primary six months, after which $9.99 month-to-month after. For now, the app may even be iOS solely. The Verge requested Peloton whether or not it plans to develop additional to Android, however didn’t instantly obtain a response.
