How to Stop Snapchat’s My Selfie Feature From Using Your Face in Ads

Snapchat has all the time embraced synthetic intelligence, from releasing its personal AI chatbot to implementing real-time augmented actuality results that use generative AI. Most of the options are enjoyable and innocent. However, its My Selfie characteristic routinely enrolls you into permitting your My Selfie information for use in advertising and marketing supplies.

The My Selfie characteristic tells you of its intentions throughout setup, nevertheless it’s fairly straightforward to skip over it and proceed via the method. The display explaining the characteristic would not pop up till close to the top of the method if you’ve already taken a selfie and given Snapchat different photos. 404 Media discovered an instance of somebody’s likeness being utilized in an advert on Reddit.

“My Selfie is used to energy Generative AI, Cameos, and different experiences on Snapchat that characteristic you, together with advertisements,” the warning reads. “By tapping Agree & Continue, you comply with the My Selfie Terms and provides Snap and your Friends permission to make use of your likeness and My Selfies on Snapchat.” The verbiage is repeated on Snap’s help web site. 

A consultant for Snap confirmed to CNET that whereas it does reserve the appropriate to make use of My Selfie information for promoting sooner or later, it would not at the moment accomplish that. 

Read extra: I Tried Snap’s New Standalone AR Glasses, Which Do Mixed Reality, AI and Work Outdoors

“Advertisers would not have entry to Snapchatters’ My Selfie information in any capability, together with My Selfies,” a Snap spokesperson stated in an electronic mail. “Nor have they got entry to Snapchatters personal information, together with Memories, that will allow them to create an AI generated picture of a person Snapchatter.”

The spokesperson stated that Snap investigated the Reddit story and that the advertiser cited “has a historical past of promoting on Snapchat, and we consider that the advert in query doesn’t violate any of our insurance policies.” 

Snap encourages customers to report advertisements which may be utilizing their likeness with out permission.

You can stop Snapchat from utilizing your My Selfie information in advertisements in a number of quick steps. The setting is enabled by default, seemingly as a result of it’s important to comply with the phrases when organising My Selfie to start with. Here’s find out how to flip it off.

1. Open Snapchat in your cellphone.
2. Tap your profile image within the prime left nook.
3. Tap the gear wheel within the prime proper nook.
4. Scroll to the My Selfie setting and faucet it.
5. Uncheck the field that claims See My Selfie in Ads.

You can even use this part of the menu to handle your My Selfie information in different methods, together with stopping folks from utilizing it in Cameos and AI snaps. For added privateness, you may as well set your My Selfie information to solely be usable by pals, finest pals, solely you or you’ll be able to customise particularly who’s allowed to make use of it. You can even delete it from that menu for those who do not wish to use the characteristic.