It’s been three years since Life360’s $205 million acquisition of AirTag competitor Tile. The firm introduced Monday its new lineup of lost-item Bluetooth trackers, that includes a sleeker redesign in new colours—aqua blue, inexperienced, navy blue, and pink. The gadgets now have a number of new functionalities, equivalent to an built-in SOS function, an prolonged Bluetooth vary, and extra.
This is the primary time Tile has launched new merchandise for the reason that household locator service purchased the corporate in 2021. The lineup additionally follows Life360’s turning into a public firm.
Tile revamped its 4 trackers: Tile Mate ($25), its “all the things tracker” for gadgets like keys and backpacks; Tile Pro ($35), which has the loudest ring and longest Bluetooth vary; Tile Slim ($30), designed to suit simply in wallets and passport holders; and Tile Sticker ($25), its smallest tracker that may adhere to losable objects like a TV distant.
The most notable improve is the brand new multi-function button that triggers a Life360 SOS alert. In the occasion of an emergency, members can triple-press the gadget to silently notify their designated emergency contacts that one thing is fallacious. This fast and silent notification could also be essential in conditions the place the consumer isn’t in a position to make a cellphone name or ship a message. Members even have 15 seconds to cancel the alert by swiping the setting off on their cellphone.
SOS alerts are free for all customers. However, members will pay additional for Life360 to alert third-party emergency dispatchers, who name the member and coordinate with the mandatory authorities, equivalent to legislation enforcement or emergency medical providers. Life360 provides three subscriptions– Silver ($8/month), ($15/month), and Platinum ($25/month).
“We’re on a mission to maintain members of our households protected and near the folks they love,” Life360 senior director of product David Steinwedel, informed TechCrunch. “It’s the primary time that we had a brand new launch for the reason that acquisition. It’s been a very long time coming… we now have this actual deal with household security and household connections, which is why SOS makes a lot sense to us. It’s an actual standout, differentiated function for this lineup.”
In addition to the SOS performance, different updates embrace extending the Bluetooth vary for Tile Mate, Slim, and Pro. Tile Pro now ranges as much as 500 ft. in comparison with the earlier mannequin’s 400 ft. Tile Mate, Sticker, and Pro even have a louder ring than the earlier fashions.
Meanwhile, the 4 new colorways are vivid and enjoyable and certain meant to enchantment to households seeking to assign particular colours to totally different members or gadgets for straightforward identification and group.
In 2022, Life360 built-in its service with Tile. This integration permits Tile customers to entry the Life360 app and its options, together with the power to view the placement of Tiled gadgets on the Life360 map and ring the Tile to find close by gadgets. Additionally, each Life360 and Tile can ring a lacking cellphone, even when it’s on silent. Any member of your Life360 Circle can ring the Tile and find close by gadgets.
