For so a few years, the Evernote elephant was a very iconic emblem. Evernote was one of many first productiveness apps to embrace smartphones, to allow cross-platform sync, and to make it very easy to retailer and create virtually something. And so Evernote was large.
But Peak Evernote was roughly a decade in the past. Since then, the product has usually felt stagnant (or worse), the corporate churned by way of executives and enterprise plans, and it appeared like Evernote was slowly turning right into a zombie app. Not gone, not even forgotten, simply form of… there.
In 2022, when Bending Spoons acquired the corporate and shortly after laid off practically all its employees, thousands and thousands of Evernote customers have been confused about what the longer term held for the device that they had relied on for therefore lengthy. Things bought even worse when the corporate went basically silent for months. But since then, the narrative and tempo round Evernote has shifted fairly dramatically. In 2024 particularly, Evernote has shipped a laundry record of recent options, retooled its design, added some core new performance, and made the app start to really feel trendy once more. With all that change has come a shift in worth, too — and never everybody’s thrilled.
On this episode of The Vergecast, the third and last installment in our collection about productiveness and digital life, we sit down with Federico Simionato, the Evernote product lead at Bending Spoons. We discuss concerning the acquisition course of, how he perceives Evernote in as we speak’s panorama, what it took to begin delivery new stuff once more, why Bending Spoons modified the subscription worth, and rather more.
We additionally speak about the way forward for Evernote, and productiveness instruments typically. Evernote is greater than twenty years outdated, and is as such full of outdated concepts about what individuals need and the way they need to use it. Simionato and his group are tasked with determining how AI suits into Evernote, how the product ought to combine with all the opposite instruments that now exist, and turning Evernote into one thing that works for the outdated customers and appeals to new ones.
If you need to know extra concerning the issues we focus on on this episode, listed below are some hyperlinks to get you began:
