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    Qualcomm’s combined actuality challenge with Samsung and Google is… glasses


    The partnership introduced by Samsung, Qualcomm, and Google final yr is creating a pair of combined actuality good glasses that hyperlink to the wearer’s smartphone, in line with Qualcomm CEO Cristiano Amon. “It’s going to be a brand new product,” Amon instructed CNBC in a current interview.

    “What I actually count on to come back out of this partnership, I would like everybody that has a cellphone to go purchase companion glasses to go together with it,” stated Amon. “I believe we have to get to the purpose that the glasses are going to be no totally different than carrying common glasses or sun shades. And then with that, we will get scale.”

    Information concerning the challenge has been extraordinarily slim for the reason that XR partnership was introduced again in February 2023. While the businesses by no means specified what sort of system they have been engaged on, most rumors instructed it might be a Samsung combined actuality headset pitched as an reasonably priced competitor to Apple’s $3,500 Vision Pro. Google has additionally teased a pair of prototype AR glasses operating its upcoming Project Astra multimodal AI assistant on the Google I/O occasion in May.

    Amon tells CNBC he’s “extremely happy” with the Ray-Ban Meta Smart Glasses launched final yr, that are powered by Qualcomm’s Snapdragon AR1 Gen 1 chip, and stated that generative AI was the “ingredient that was lacking” for enlargement within the combined actuality market. “AI goes to run on the system. It’s going to run on the cloud,” stated Amon. “It’s going to run some within the glass, some within the cellphone, however on the finish of the day, there’s going to be entire new experiences.”



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