- The
Indian pill market has recorded a 128.8% year-on-year progress in shipments in Q2 2024. - The
shopper section has recorded a 27.5% progress, recording progress for the third consecutive quarter. Samsung continues to steer the market, with almost 50% market share.
The Indian pill market recorded good progress in Q2 2024, registering a 128.8% year-on-year enhance in shipments. The pill market contains removable and slates, together with conventional tablets.
According to a report by the International Data Corporation (IDC), 1.84 million tablets had been shipped in India in Q2 2024. One of the explanations for the excessive progress in shipments was the fulfilment of a authorities schooling order in Uttar Pradesh.
In Q2 2024, the schooling section recorded a progress of 455% year-on-year, serving to the general business section report a progress of 279.1%. The shopper section then again recorded a progress of 27.5%, boosted by robust gross sales throughout summer time gross sales.
“Discounts and cashback make the purchases extra profitable, resulting in strong demand for shopper tablets, and this development is anticipated to proceed within the close to future,” mentioned Priyansh Tiwari, analysis analyst, units analysis, IDC India & South Asia.
Indian pill shipments market share
Samsung leads the market
Samsung continues to steer the Indian pill market with an almost 50% share. The firm recorded a market share of 48.7% in Q2 2024. The firm recorded a share of 54.1% within the business section and 38% within the shopper section.
Acer was in a position to increase its market share behind schooling initiatives, which helped increase its share within the business section to 35.5%. The firm was in a position to take its market share in general pill shipments to 23.6% in Q2 2024.
Apple recorded a market share of 9.5% in Q2 2024, with its progress within the shopper section pushed by new product launches and value cuts for older merchandise.
Lenovo and Xiaomi take the fourth and fifth positions respectively. While Lenovo recorded a market share of 6.9%, Xiaomi recorded a market share of 4.7%.
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