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    OpenAI, Adobe and Microsoft assist California invoice requiring watermarks on AI content material


    OpenAI, Adobe and Microsoft have thrown their assist behind a California invoice requiring tech firms to label AI-generated content material, in accordance with letters from the businesses considered by TechCrunch. The invoice is headed for a closing vote in August.

    AB 3211 requires watermarks within the metadata of AI-generated pictures, movies and audio clips. Lots of AI firms already do that, however most individuals don’t learn metadata. AB 3211 additionally requires giant on-line platforms, like Instagram or X, to label AI-generated content material in a means common viewers can perceive.

    OpenAI, Adobe and Microsoft are a part of the Coalition for Content Provenance and Authenticity, which helped create C2PA metadata — a broadly used commonplace for marking AI-generated content material.

    A commerce group representing Adobe, Microsoft and the nation’s largest software program makers beforehand opposed AB 3211 in April, calling the invoice “unworkable” and “overly burdensome” in a letter to California lawmakers. However, amendments to the invoice seem to have modified their minds.



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